Most website owners perceive SEO to be comprised of elaborately, interconnected parts. These parts are put together to form an SEO mystery that will never be explained. While the intricacy of the Google search algorithm is kept under lock and key, the fundamentals of ranking well in Google search results is very simple.
Content is King
Just like starting a new store front business where it’s “Location, location, location!”; if you want your website to perform well in search results and conversion rate optimization it’s “Content, content, content!” You need well-constructed, engaging content that is written for your customers, not for search engines. This content should be updated frequently and be engaging for the readers.
Why You Shouldn’t Be Optimizing For Search Engines
Search engines aim to provide their user with relevant content based on the search request. If you get wrapped up into providing content only for search engines you will be fighting an ongoing daily battle setting yourself up for failure. In order for your website to do well online you need to stop thinking about how well you rank in Google and start thinking about how many new customers are you adding each month. Being ranked on the front page of Google can be very beneficial to a business, but only if that website contains good quality content designed to capture the attention of the audience and convert them to a customer.
Quality built websites Improve SEO
This is one of the most overlooked features of SEO and usually the cheapest to address. Google and Bing both place a lot of stock into websites that are built properly from the ground up. If your website is built on a solid structure, that is easy to maintain and fast to load, you will automatically have a leg up on the competition.
Don’t’ hang out with the wrong crowd
Being associated with the wrong website in anyway can have a negative SEO impact on your website. You want to pick your friends wisely on the internet and make sure that you are not black listed by search engines because of the friends you hang out with. You can avoid being associated with the wrong crowd by following a few simple steps.
- Manage which websites you link to your website. Only link to websites that you trust and are closely related to what the main content of your website.
- While cheap hosting can be appealing to business owners, keep in mind you get what you pay for. These cheap servers usually host hundreds or thousands of sites from one server. Your website could be negatively impacted by shady practices of other websites on the same server.
- Avoid link build schemes and other shady practices.
What it all boils down to
If you want to rank well in search engines and start making money online, there is no substitution for quality. Your business needs a professionally built website that has quality content and is updated frequently. If you combine this with a quality hosting and server management, you will have a website that is both user friendly and SEO friendly.